Discover our carefully made and great designed pieces for every occasion. Shop Now!

Discover our carefully made and great designed pieces for every occasion. Shop Now!


It was a hot hot summer when the two close friends and colleagues Gill & Jen where out in the city for some summer shopping. They both became moms earlier that year and shared their experience and the joy of motherhood with each other. Running the family with your first child can be quite exhausting though and therefore that shopping day felt so well deserved. The more devastating it was to discover that the fashion pieces that were offered in many shops were just not practical for a young working mom. So they felt the need to use their experience from working together at a fashion company to create pieces that are easy to wear with a premium quality and unique designs. That hot summer shopping day was the time when the idea of Amira was born. Today our brand consists of a small team of fashion lovers, designers, creators and moms. Both our founders followed their dreams with passion, love and integrity.


With each piece Amira wants to celebrate the joy of individuality and inner strength. Every piece is created under high standards of quality to provide strong value to our lovely Amira Addicts as we like to call our customers. All of our items run true to size, unless otherwise specified in the product description, ensuring the perfect fit every time. As we are still a young and small company we might not be perfect, but we want to ensure you that every customer is close to our hearts and we will always try our best to give you the best service possible. Let’s share the love for fashion together!